DIPHDA (dif-dah) is a gender and species-fluid lifestyle brand created for the empowerment of all beings. We handcraft ethical jewelry and sustainable vegan leather accessories for people and pets.

We use ethically sourced crystals in our jewelry so you can match your furry bestie (or beastie) in style & energy. We believe our coveted crystal charms can hold metaphysical properties that you and your pet can benefit from as well.

While elevating your pet's style & your own, be confident knowing you are supporting a women-owned business making sustainable high-quality products in Los Angeles, California.




Founder & Designer, Ashley Etchings, is the creative powerhouse behind DIPHDA. Successful entrepreneur, metal smith, jewelry designer, and mother, she launched DIPHDA with a vision of connecting people with their animal companions through energy and style. 
After Ashley's dog Wylee passed away, she realized she had nothing tangible to remember her beloved pet by besides a ratty old dog collar. The idea sparked! Since pets are family to us, why don't we have anything to remember them by that holds their energy, can be worn, and cherished?  

Beyond the healing properties of the crystals and their fashionable qualities, DIPHDA was created so that your pets could be remembered like family. When your dog or cat retires their collar, our Crystal Charms are made to slide onto a necklace, keychain, or can be displayed in a special place so you can keep their memory with you always.


DIPHDA illuminates the cosmic connection between animals, humans, and the earth. Our jewelry is centered around ethical crystals and gemstones. We believe animals shine in equal power to people, and our designs reflect that.

Besides the beauty of our crystal & gemstone pieces, we believe in their unique energetic properties. For thousands of years, humans have cultivated and adorned crystals for their aesthetic beauty. We feel that our pets should be able to benefit from these properties while upping their style game as well. 

Another reason DIPHDA was founded was to give back. Through supporting our community by manufacturing locally and donating/ working with local charities, we hope to lead the way in the sustainable luxury pet & ethical jewelry industries. 



When you or your pet wear DIPHDA, feel bright and shine bold!

Diphda (dif-dah) is the name of a luminous giant star. It's the beta in star in the constellation Cetus, yet it's brighter than the alfa. Diphda is about 140 times brighter than the sun.

When Ashley founded DIPHDA, her husband said that her light shined brighter than the sun when she was doing what she loved. And that's how she wants all beings to feel when they wear her pieces...more radiant than the sun.

Thank you for being part of the DIPHDA Universe!